We’re thrilled to spotlight one of the dazzling victors from our 2023 Women of Color Incubator Pitch Competition. These rising Black women entrepreneurs are set to ignite a flame of inspiration and drive in other aspiring young Black women entrepreneurs—and indeed, in all of us—encouraging the pursuit of their own entrepreneurial dreams with newfound zeal and passion.
Meet Priscilla Kini, Founder of Kinis Vogue and 3rd Place Awardee from University of Maryland Eastern Shore.
What inspired you to start your business?
As an African living in the US, the limited access to authentic African wear and art inspired me to start this business. Most Africans are forced to get access to these products from their home countries and ship them here which might take several days. I just couldn’t wrap my head around why one has to go through this to freely express themselves in their apparel. This motivated me to start my African fashion business to help over 2.1 billion Africans living in the US access authentic African wear in a faster and more convenient way.
What has the entrepreneurship journey looked like for you so far?
It has been quite fulfilling and challenging as anticipated. Seeing myself create clothing from scratch, getting compliments on my designs, and seeing my clients wear their outfits purchased from me with pride makes me feel proud of myself. On the contrary, the challenges I have encountered so far has shaped me into a more resilient and disciplined person. Since nothing is achieved on a silver platter, I am determined to finish what I have started and drive my business to attain the heights I envision.
What has been the most rewarding part of being a young female entrepreneur?
The most rewarding part as a young African female entrepreneur is being an inspiration to future generations. Sharing my story and telling them it is possible to make your dreams come true regardless of your background is something I consider fulfilling.
Where do you see yourself in one year? How about 5 years?
In the next year, I see myself launching Kinis Vogue, creating a vibrant website and social media accounts with growth in customers and many followers. Also, I see Kinis Vogue opening a physical shop where customers can walk in and make purchases. In 5 years, I see Kinis Vogue gain millions of followers on all social media platforms and our products on sale in some shop outlets. Also, we look forward to incorporating a variety of products including non-African wear designs based on our customers’ preferences.
What advice would you give to other female founders just starting their business?
My advice to other female founders starting their business is to push harder because it never gets easier. Just give it your best shot and you would be proud you did it.
How did you first learn about the WBENC WOC Incubator?
I first learned about WBENC in a newsletter from my university.
How would you describe your experience in the WOC Incubator Program?
My experience was exciting and insightful. The program gave me access to numerous accomplished female entrepreneurs who guided me in shaping my business plan. Also, I had the opportunity to connect with like-minded young female entrepreneurs who became my support system. In all, I would say this was a wonderful experience that every young female entrepreneur should have, and I am privileged to be a part of this program.
What did you learn during the WOC Incubator program that will help you grow your business?
The training provided me with great insight into business models, pricing, customer acquisition strategies, and many more which are not only crucial for the growth of my business but its survival as well.
What’s next for you and your business?
The next step for Kinis Vogue is to launch my unique clothing brand next year. Given this, I look forward to developing my website and getting the required logistics to make this happen. Next on the list is getting a physical shop where my customers can walk in and make purchases.
